Thursday, July 1, 2010

BumGenius 4.0

We were so excited to hear about the release of the new BumGenius 4.0 yesterday. Overall we have been very pleased with our customer feedback on the 3.0 but were excited to see that BumGenius has addressed any issues that we did have in the new BumGenius 4.0. The most exciting change is that now you can choose between the hook and loop or snaps. Love variety! About half of our customers love velcro and the other snaps. Now they can have it either way. Even better, for those of you that are set on velcro, the new hook and loop is made from 100% polyester versus nylon. It is flexible, softer and stickier after washing and holds up better. Another feature of the new BumGenius 4.0 is easy elastic access. All elastic tack points are visible from the inside making replacing elastic a breeze. There are three new colors to choose from: bubble, noodle and sweet. These are soft colors, perfect for those new little babies and less visible through clothing. Finally, the new BumGenius 4.0 will accommodate even larger babies. It is available in eight colors: twilight, grasshopper, butternut, blossom, white, noodle, sweet and bubble. Our first shipment will be on its way to the store on July 14th. Don't miss out. We expect to sell out very quickly. Place your preorder now by calling 1-800-273-6489 or 919-387-9880. Visit us online at

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